About

Who is JBS Textile Group A/S? 

JBS-1030-white-image.jpgJBS Textile Group A/S is Denmark's largest and leading underwear manufacturer. We are a family-owned and family-run company, which maintains its leading position by focusing on four core values: comfort, quality, innovation and individuality. Today, JBS Textile Group A/S is an international company with over 300 employees. Our products are sold in many countries, with Northern Europe as our primary market.

The letters JBS stand for Jens Bjerg Sørensen, the man who started the company back in 1939, and who took it to its current position as Denmark's leading and best-known underwear label. Jens Bjerg Sørensen was, in many ways, ahead of his time and had an unusually well-developed flair for marketing and sponsorship. It all started with the sponsorship of the famous six-day cycle races in Herning during the 1970s, followed by that of numerous legendary boxing events, elite football in Ikast and, not least, the football club FC Midtjylland and the professional Danish ice-hockey team Herning Blue Fox.

Tradition and innovation 

One of JBS's most notable characteristics has always been a distinct feel for what consumers want - and often before they even realise themselves that they want it. Every collection contains new features which are always ahead of the market in terms of materials, design and comfort. At the same time, a number of our styles have become undisputed classics over time, still with wide appeal. Did you know, for example, that our 300 series under the "Original" product line is completely identical to the very first series launched by Jens Bjerg Sørensen in 1939?

A special corporate culture 

Jens Bjerg Sørensen demonstrated over the years that not only did he have a flair for developing, producing, marketing and selling underwear, he was also able to create quite a special spirit within the company. A unique corporate culture, which means that many JBS employees celebrate one anniversary after another with the company.